From first idea to day-to-day operation, at a pace that keeps up with the business. Solutions built on insight, measured continuously and adjusted when the numbers say something other than expected.

What I do

Websites that perform

Fast, thoughtful sites where the basics are simply in place. So changes are about seizing opportunities, not catching up on what was missed.

From heavy platform to lightweight

When every change has to go through an entire system, good ideas never get tested. I rebuild so the system follows your pace instead of setting it.

Analysis and continuous measurement

Daily insight into what users do, where things stall and what fails. So you know what works, instead of guessing.

AI that solves something concrete

Search, personalisation, product insight and automated flows. Only where it delivers a return, not because it's new.

Automation behind the scenes

Systems talk to each other, and reports, campaign setup and routine tasks run by themselves.

Dedicated digital resource

Ongoing operations, development and advisory. Someone who knows your business and can hold together technology, design and marketing across the board.

What my clients say

“I have worked with Michael for 10 years, and regardless of which industry, the website or the application has had to communicate, Michael's product has been top class both in terms of front and backend. I am particularly impressed by the fact that Michael usually delivers a debrief that, in terms of functionality and user-friendliness, trumps the thoughts I myself have had. It is a good idea to get him involved in the process as early as possible.”

Jens Finnur Eliasson
Head of Digital, TBWA\Copenhagen

“Michael gets the best out of the full potential of web technology and your digital project. With an eye for detail, a Yes we can attitude, and the stubbornness to do it the right way, he builds scalable solutions where the design experience is always better than what he received. He has a musical and aesthetic DNA and can challenge the creatives and help if the design system has shortcomings.”

Walid Bjørklund Orfaly
Innovatör, AkademikerPension

“Michael has developed all our different websites and is responsible for the ongoing maintenance. With Michael onboard, we know that everything works and is updated, and should challenges arise, he is always on the spot and finds solutions instantly.”

Camilla Bojsen-Møller
Communication Consultant, Lactalis Scandinavia

“We have had the pleasure of working with Michael on an extensive project regarding a complete restructuring of our digital infrastructure, concerning the website, data management, subscription systems, payment systems, webshop, etc.

Working with Michael is a real pleasure, he is calm, reliable, listens, and advises, and at the same time, he is willing to explore and push the boundaries of his discipline. He doesn't just throw a solution he is familiar with at his customers, but is persistent in exploring and putting together the best solution that suits the needs of the given organization. I can only give him my warmest recommendations.”

Jonas Gissel Mikkelsen
Director & Futurist, Cifs

Featured work

About

I have been working digitally since 2012 with development, design and user experience, and today I move just as much in analysis and digital strategy as in the code itself. That breadth has become my greatest strength, because problems rarely live within one discipline, but between them.

Most of my work takes place on projects with high technical complexity, where many systems, markets and stakeholders need to fit together. I have built and maintained larger product portfolios for many years, and it is in the maintenance that you discover what was built correctly from the start.

I have delivered solutions for, among others, Totalkredit, Nykredit, Alka, Mercedes, BMW, Gammel Dansk, Harboe and Lactalis.

  • AlpineJs
  • AstroJS
  • Campaign Monitor
  • Chargebee
  • Claude API
  • Claude Code
  • Cloudflare
  • Contentful
  • Figma
  • Firebase
  • Framer
  • Google Analytics
  • Google Cloud Platform
  • MCP (Model Context Protocol)
  • NativeScript
  • Next
  • Nuxt
  • OpenAI API
  • React
  • Replit
  • Sanity CMS
  • Shopify
  • Storyblok
  • Stripe
  • SwiftUI
  • Typescript
  • Vercel AI SDK
  • Vue
  • Webflow
  • Wordpress
  • n8n

Reach out

[email protected]
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